I worked with production company Fat Lemons to produce a series of four #WomenInFootball films. The films highlight a growing community on Twitter. They feature world class pundits, performance analysts and players themselves with the aim of offering a new perspective into the lives of those striving to even the playing field.
Credits: Fat Lemons / 2Doors.
Photo Credit: http://www.sebastianhughes.co/
Project management & Creative Direction
We were briefed to produce cinematic product demos for Ocean Outdoor’s Piccadilly Lights location.
Partnering with production company Zeroatt we produced five short demo videos.
Using gigantic hashtags, spectacular visuals and creative films, we created and planned a real-time campaign showcasing the biggest cultural moments that were setting Twitter alight each day.
Over 60 days we let people know the biggest topics on Twitter and encouraged them to “Join the conversation” on Twitter.
In a pro-bono partnership with The British Heart Foundation we created the world’s first Twitter campaign powered by hearts.
In October each year charities, ambulance trusts, and volunteers join together with one common goal - to train as many young people as possible in CPR on European 'Restart a Heart day.'
@TheBHF used the bespoke auto-response mechanic to build the world’s first Twitter campaign powered by hearts. The launch Tweet prompted people to ‘heart’ to receive a bespoke response.
Less than one in ten received a response of survival with nine in ten learning that because nobody nearby knew CPR - they had not survived.
Awards : Shortlisted for PR Lions 2017 | Media Week Gold Winner 2017 | Creative Review Social Campaign of the year 2017
London Fashion Week is one of the most exclusive events of the year, with fans desperate to see the looks as soon as they're revealed.
#TweetCam gave fashion fans a front row view of the catwalk during the live show.
Cameras around the show venue were embedded with responsive technology that enables real-time images to be sent straight to Twitter. Fans who tweeted the brand with #Tweetcam, received a photograph returned to them from the “best vantage point” at that moment, with their Twitter handle and a time stamp placed on top.
Once the show had finished, behind the scenes photos of the Burberry range were shared giving fans a closer look at the collection.
In partnership with TOPSHOP we used live Twitter data to instantly surface trends from the catwalk and turned them into shoppable looks.
#LiveTrends connected styles being discussed on Twitter during London Fashion Week, with looks immediately available in TOPSHOP. The clothes were then shared across the UK on digital out of home boards, and back into the conversation on Twitter. Mannequins in TOPSHOP were re-styled live as new trends emerged from the conversation.
Topshop.com was also updated live with the #LiveTrends as they emerged. Fashion fans that saw a trend they liked could simply Tweet @Topshop with the trend # to be Tweeted back with a link.
Awards: Shortlisted for two Cannes Lions: Cyber Integrated & Multi-Platform Campaign / Cyber Response & Real-Time Activity | Clio Award Winner 2014 | Media Week Awards Winner 2014 | Ocean Outdoor Awards Winner 2014 | Tech and eComm awards 2015 (Digital Marketing Campaign of the Year)
In 2010 Facebook launched 'Places' - a feature that lets people announce their location to their friends on Facebook by 'checking in' to locations on mobile.
Using the (then) newly launched app we challenged fans to climb a virtual mountain by checking in to 'The North Face' stores across the UK. When a player checked into a store location on Facebook they climbed the mountain one step further. The first fan to reach the top of the summit won a truck of 'The North Face' gear!
I was asked to come up with a concept for adidas’ new football boot and a proposal for creative.