In partnership with TOPSHOP we used live Twitter data to instantly surface trends from the catwalk and turned them into shoppable looks.
#LiveTrends connected styles being discussed on Twitter during London Fashion Week, with looks immediately available in TOPSHOP. The clothes were then shared across the UK on digital out of home boards, and back into the conversation on Twitter. Mannequins in TOPSHOP were re-styled live as new trends emerged from the conversation.
Topshop.com was also updated live with the #LiveTrends as they emerged. Fashion fans that saw a trend they liked could simply Tweet @Topshop with the trend # to be Tweeted back with a link.
Awards: Shortlisted for two Cannes Lions: Cyber Integrated & Multi-Platform Campaign / Cyber Response & Real-Time Activity | Clio Award Winner 2014 | Media Week Awards Winner 2014 | Ocean Outdoor Awards Winner 2014 | Tech and eComm awards 2015 (Digital Marketing Campaign of the Year)