In a pro-bono partnership with The British Heart Foundation we created the world’s first Twitter campaign powered by hearts.
In October each year charities, ambulance trusts, and volunteers join together with one common goal - to train as many young people as possible in CPR on European 'Restart a Heart day.'
@TheBHF used the bespoke auto-response mechanic to build the world’s first Twitter campaign powered by hearts. The launch Tweet prompted people to ‘heart’ to receive a bespoke response.
Less than one in ten received a response of survival with nine in ten learning that because nobody nearby knew CPR - they had not survived.
Awards : Shortlisted for PR Lions 2017 | Media Week Gold Winner 2017 | Creative Review Social Campaign of the year 2017
Ben Thomas : Ideation & Strategy